Google Ads Sydney: Award-Winning AdWords Agency
We are Google Ads specialist in Sydney, providing ROI-based PPC services that guarantee to help drive traffic and conversions to your business. We have over 10 years of experience running PPC and Google ads for all kinds of business, from local bricks and motors to large national organizations. Our proven strategies will help you get the best results from your ad budget by optimizing your campaign for the right type of keywords, serving ads to the right audience. If you’re looking for a reliable agency to help grow your business, we are the right choice for you.
We Know The Market
We are based in Sydney hence know this market well as it’s our backyard and we understand what locals are likely to look for when searching online.
Personalized Strategy
We understand that every business is different. That’s why we create unique strategies that suit different challenges met by each businesses.
Data-Driven Optimization
Apart from just being creative, these tactics should also be informed by data which is why our approach includes continuous testing to optimize campaigns for better ROI based on numbers
Proven Track Records
Our experienced team of Google Ad professionals has worked on many successful projects that have seen different websites achieve top rankings on search engine result pages.
Understand Google Ads
Google Ads (formerly called AdWords) is a form of Pay-per-click (PPC) advertisement where ads are shown on various Google platforms (such as search results, Gmail, YouTube, etc.) and businesses are charged per click (means you are charged whenever someone clicks on your ad).
Although it’s relatively easy to set up and run advertisement on Google, it’s fairly difficult to get good returns on ad spend and make it profitable. That’s why you need to hire certified digital marketing agencies like us to help setup, run, and manage your ad campaign.
Our data-driven approach utilizes analytics to optimize performance and achieve maximum return on ad spend. With years of experience managing successful PPC campaigns across industries, you can trust our certified specialists to exceed expectations.
Our Services
Google Ads service requires a monthly on-going management service that allows us to monitor and optimize your ad campaign for maximum results. Below is the list of our services:
Keyword Research
Our team will conduct deep research to identify high-value, relevant keywords to your business. We analyze search intent to pick keywords that indicate purchase interest which align with your business goals and what you offer. Moreover, we will also look at what keywords your competitors are bidding on for ideas. These keywords are then grouped into targeted campaigns and ad groups for campaign setup steps.
Campaign Setup
Campaigns are where your ads and various setup live. After finalising the list of keywords to target, our team will begin with the campaign and ad groups creation. This includes things such as choosing the right bidding strategies (automated vs manual), location targeting, ad scheduling, and more. Various ad groups will be created and configured, getting them ready for ad creation. The bidding strategies and various settings will be monitored throughout and changed, depending on various factors such as seasonality, account recommendation, and more.
Ad Launch & Management
After setting up the campaign, we will then craft out targeted ad copies using relevant keywords and other elements to achieve maximum ad score. This will help maximize the ad delivery and quality, ensuring your ad reach the right audience, while keeping the CPC (cost per click) as lowest as possible. Once live, we monitor your campaigns daily for any issues or opportunities. We will A/B test different ad copy, landing pages, and bidding strategies and will keep on adding negative keywords to filter out irrelevant search terms from the campaign. Over the course of working with us, the ad budget will be adjusted based on which campaigns are giving the best ROI and we will continue to expand your campaigns to cover more relevant keywords.
Monthly Reports
At the end of every month’s campaign, our team will create a unique and comprehensive reports that details our work, ad performances, and conversions (sales/leads) generated from the campaigns. At our agency, conversions are the most important metric we look at. Because what’s the point of ranking well and driving all the traffic there is, but not getting any phone calls right? Besides sending the written reports, we will also occasionally arrange a quick online meeting to go over the details to make sure we and you, our client, are on the same page. This will help build a rapport and strong working relationship throughout the campaign.
Our Process
Below are the steps of how to work with us:
- Discovery & Goal Setting: We start by learning about your business, target market and competitors. Together, we set clear goals for your PPC campaigns, e.g. increase leads by X%. This goal acts as our north star for all campaign decisions and optimizations
- Keyword Research & Analysis: Our team will carry out an extensive keyword research and analysis to help discover and find the best keywords that will bring the highest ROI to your business. We will use the feedback you provide along with researching the competitors to find out the right keywords.
- Campaign Setup & Launch: We write compelling ads for each ad group based on your unique selling points. Relevant landing pages are selected or created for each campaign. Tracking is set up to measure conversions like leads, sales, phone calls, etc. After a final review, your campaigns are launched on Google.
- Ongoing Management: To ensure the ad delivery maximum results consistently, our team will keep on monitoring and make changes to the ad campaigns, copy, settings and other aspects.
Cost
There are 2 costs involved when you hire us to help run and manage Google Ads – the ad cost and management cost. Advertisement monthly cost varies based on the industry. This is because each keyword has different minimum CPC (cost per click) advertisers need to pay to Google in order for the ad to be shown. We will suggest the right amount of ad budget per month you should be paying for maximum results. For the management cost, this is where you pay us to run and manage the ad on your behalf. On average, a business may expect to pay between $1500-$3000 per month for the ad cost, and around $500-$1500 per month for the management cost. For more information, get in touch with us today.
Timeline
Unlike SEO where it takes about 4-6 months to see results, you can expect to start generating traffic to your website within a few hours of launching the Google Ads campaign, and can expect to get your first sale/lead within a week of the launch. The results will keep on getting better as our team optimizes the campaign and Google’s machine learning system learns about the right audience when serving. However, all the traffic and conversions will stop as soon as the campaign is turned off.